Regional Arts Australia Webinar Series 2018

In 2018, Regional Arts Australia will be running a webinar series focusing on digital marketing and presence.

Webinar 1 | An Introduction to Google Analytics.

This webinar will provide a general introduction to the Google Analytics interface and cover the most universally relevant reporting options available. You’ll learn how to get great insight into who is visiting your website, how long for, what pages they are viewing, and how they find it. You’ll uncover helpful insights, expert data and plenty of information that you didn’t even know you needed to improve results.

Date: Tuesday 17 April 2018
Time: 2.30-4pm AEDT
Cost: $10

BOOKINGS HERE

Webinar 2 | An Introduction to Google AdWords

This webinar will provide a general introduction to Google Adwords, including Google Ad Grants for non-profits, and will outline the basic recommended settings for setting up new text ad campaigns, ad groups and ads. It will also include a brief look at analysing campaign results for optimisation.

We’ll also run through setting up an ad, choosing the right audience and keywords and crafting the right messages as well as how to best structure your ad campaigns and monitor how many people are actually contacting you as a result.

Date: Tuesday 24 April 2018
Time: 2.30-4pm AEDT
Cost: $10

BOOKINGS HERE

The webinar series will be facilitated by Scout Digital Marketing. 

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