An effective bequests strategy is increasingly recognised as an important part of any fundraising program, with more arts and cultural organisations embracing planned giving as a means of securing revenue.
This 40-minute webinar with bequests expert Kenneth W Park will introduce you to the concept of fundraising through bequests and planned giving; and guide you through the process of building these potentially significant revenue streams into your organisation’s fundraising program.
Date: Monday 26 February, 2018
Time: 2pm AEDT
Duration: 40 minutes including live Q&A
Cost: $40pp + booking fee
Who it’s for:
This webinar is best suited to fundraising, development and philanthropy managers in arts and cultural organisations who have recently introduced, or are considering, a bequests and planned giving program.
What you’ll get:
Your presenter, leading bequests expert Kenneth Park, will:
- lay out the general theory and practice for operating an effective bequest program
- discuss how to develop or reinvigorate a strategy for securing bequests
- offer tips on how to navigate the intricacies and perceived awkwardness of the topic
- share insider advice and best practice on bequests and planned giving strategies.
There’ll be an opportunity to ask questions during the session.
About Kenneth W Park
Kenneth has extensive experience in members programs, philanthropic giving, sponsorship, public relations and marketing, arts education, tour development and operations, cultural tourism and museum practice. His key philanthropic area of interest is in donation programs and bequests.